The world of commercial lettings is extremely competitive. That’s why we developed this application with DeVono Cresa; to ensure that every lead and marketing avenue is detailed, analysed and recorded for future optimisation.
About DeVono Cresa
DeVono Cresa are the London and UK office of Cresa, the largest firm of tenant-only real estate advisors in the world. Exclusively advising commercial tenants, since 2006 they have been responsible for the relocation of one in every four businesses in and around London.
Through their own market knowledge and self-built database, DeVono track the leasing terms of over 17,000 businesses in London alone, making it their business to know about every on and off-market property in the city to support their clients’ needs.
Running various advertising campaigns online, they are targeting some of the largest companies in the world and 6 figure contracts. As such, each potential lead needs to be dealt with diligently and conscientiously.
With leads coming from 3 major avenues (organic, referral & PPC) DeVono had a few problems with their previous system:
- Whilst they were investing a lot in PPC campaigns and working with partners, they couldn’t accurately track the ROI as the data went straight from their website to their CRM, Salesforce.
- This meant there were neither accurate measurements of leads entering the system or where they came from, nor the ability to track what was happening with a lead at any given moment.
- Additionally there was no way to find out what keywords generated the lead, meaning there was a lack of information to optimise PPC campaigns.