From the positioning of images on pages, to the checkout process, we are staunch advocates of A/B Testing. We find that there’s no better way to find out whether your website is optimised to generate the most leads, sales and revenue than through trialling multivariate tests.
The best thing to do in business is be transparent; that’s why our A/B Testing blog explores the actions we have taken with our clients and the results we have produced.
Exploring the latest trends in digital marketing, and consulting with our in-house specialists and behavioural psychologist, our tests vary greatly from client to client.
Whilst we don’t want to patronise you by talking down to you, our blog is simple, straightforward and direct. We do expect a little knowledge of what A/B testing is, and so won’t go into great depth to explain each and every in and out. For more information on what we mean by this, please check out our A/B Testing Services, where you will find a simple run through.
Instead, our A/B Testing blog is designed for SMEs looking for inspiration on how to run their own tests, and for digital marketers researching their industry. Please feel free to use any of our case studies in your own publications, just be sure to give us a little shout out when you do.
So take a peak at our latest A/B testing case studies and get some inspiration, examples and ideas for your next win.
If you have a topic you’d like to discuss with us, or a text you would like to share, just get in touch!