Poor website usability not only means a diminished conversion rate, but also possible legal implications. By focusing on improving UX, either by a website overhaul, or tweaking current design, you can optimise the ROI of your website for good.
Short for ‘User Experience’, UX is the process of understanding how users engage with your application. By examining every aspect of the customer journey, you can optimise your display, content, sales process (or anything else) in order to maximise your returns.
Think of it as a the difference between running a Ford Fiesta, compared to Bugatti Veyron. Sure, the Fiesta is going to get you around town, but is it going to offer the same memorable experience? Can you put the same price tag on it? Does it run as efficiently as the Veyron? No, of course it doesn’t.
