15 Free Email Marketing Tools to Improve Results

Everyone loves free stuff, right? Luckily for you we’ve got a great list of 15 free marketing tools for you to use. We’ll keep it short, sweet and right to the good stuff.

Free Email Marketing Tools


free email marketing tools


This is for HTML email that converts CSS styles to inline style attributes. It checks your HTML and CSS for compatibility with programs and reports back.

Chimp Feeder

free email marketing tools


Chimp Feeder is for an RSS to email campaign, all you have to do it enter your RSS feed and create one master feed.

Responsive Emails

free email marketing tools


This tool builds custom HTML emails without coding. You can change layouts and view previews, define properties for mobile or hide elements, optimise images and more.


free email marketing tools


This is a great free tool to design layouts. You can use their vectors, stock images and illustrations or use your own. With this tool you’re able to edit with preset filters, apply fonts and other elements like textures and stickers.

GNU Mailman

free email marketing tools


GNU Mailman is for email list management. This great free marketing tool lets you manage and create email lists with bounce detection, spam protection, archiving and loads more.


free email marketing tools


Here you can get over 530,000 (if you wanted to) free photos, illustrations, vector graphics and videos. Great resource.

Tiny PNG

free email marketing tools


This reduces the size of your JPEG and PNG files with very little change in quality. You can use this to optimise your campaigns and get faster load times.


free email marketing tools


Django is an open source tool for drip campaigns. Pre-written sets of emails can be sent to customers or prospects over time.


free email marketing tools


This is a customer management tool for email. You can do email tracking, send later, mail merge and more. Streak has a free plan where you can track 200 emails a month but also offers a premium service.

Google Analytics URL Builder

free email marketing tools


Tag URLs with custom campaign variables. You can also track what promotions you’re running are generating the most traffic and conversions.

Email Deliverability Test

free email marketing tools


This tests your mailing performance and performs content analysis. You can compare deliverability performance with industry and regional benchmarks. Set alerts to monitor performance and reputation.


free email marketing tools


With this great free email marketing tool you can generate colour palettes for free. If you’ve got images you plan to use and need a corresponding colour palette then this is the tool for you.

Sender Score

free email marketing tools


This is an indication of the legitimacy of an email sender’s IP address and email providers use it as a filtering criteria. You can check your own and learn a few new things about email filtering.

Email Spam Checker

free email marketing tools


Does exactly what it says – it allows you to determine message quality and deliverability from 0-100. You can check a messages spam score by pasting the message and clicking “Check Message”.


ecommerce tools


Scope is used to make web based versions of any email with desktop and mobile previews. You can share email designs and templates, too.


Alice Page

Digital Project Manager

Digital project manager, Alice smashes PPC campaigns and getting the developers into gear...