Our latest project was tackling Taylor Chartered Surveyors’ website design. Creating an online portal for clients to find and contact them, we had three main areas to focus on:
- Showcasing the scope of their specialisms.
- Optimising the website for local SEO.
- Creating a slick, modern site that reflects the company’s ethos.
Chartered Surveyors Website Design
As part of a new marketing initiative, the pages needed to be optimised for local SEO. Additionally, we wanted to create a site that was primed and ready for future PPC campaigns. Our first step was to create a simple site structure that worked for users as well as crawlers.
We did this by creating a structure based on the three tenets of their business; survey, value, manage.
This encompasses all of the service pages on the website and draws the user to the relevant section.
Separately we created a page for clients to report a maintenance issue at one of their properties.
With UX in mind, a simple form makes this as easy as possible for the user.
Colours & Imagery
Working with their pre-existing logo, we created a palette that complemented their colours. Intermingling bold and softer blues, we created a sense of corporate authority, but introduced a lighter tone too.
The images are cropped at angles to offer some dynamism; to prevent the page from being too bland.
The Interactive Map
We created an interactive map to showcases the reach of their services.
What is says: we’re a cross-city company, and we’re responsible.
There were two main objectives with the copy here:
- Optimising pages for search and PPC
- Expressing the company’s value sharply and succinctly
This meant that, in places, we ran with more long form content as seen here. And in others, shorter bursts like this:
Whether you are a Freeholder, Residents Management/RTM company or property investor, one thing always remains true: you want your Lessees looked after and your property taken care of.
As Managing Agents, we’re here to do just that.
Each page invites the user to contact the specialist in that department.
With their direct line, they know they’ll be speaking to the right person for the job.