Sometimes inspiration strikes, however, for those moments when it is a little tougher to come up with ideas for content, there are some things that may help. Below are five sources that may kickstart some great content…
What’s Going On?
Use what is currently happening in your industry to form broader content for your brand. Consider collaborating with external voices, such as industry pros or trade groups – which has another upside in that they will be more likely to promote the content if they have been involved in its creation.
Also, if there is a trend or event that is happening in your field, use your content to discuss how this particular thing has affected your brand.
Data can be very useful in creating an idea for content. Either:
- conduct your own survey – which can be displayed in an infographic or an article;
- use existing data that can be built upon with your own personal knowledge of the topic;
- or publish the trends that your company alone has noticed, as this could expand to become a series of discussions or investigations.
Make the most of the events that your brand hosts or attends by creating content as a result. Even more routine business meetings can become part of the content creation – use it as a way to demonstrate a process or to set out a step-by-step how to.
This is an opportunity to show the audience the product, rather than telling them about it, so make sure this content truly adds value.
People will always be a source of inspiration for content, because generally what they see, hear and know will be information that your audience wants to access.
Interviews, Q&As, articles and video work well when creating content about a person, and consider speaking with experts in the field, as well as discussing relevant topics with your clients.
Interviewing your competitors is another interesting tactic, and one that conveys a sense of confidence in one’s own product.
Content that speaks to the season or the cyclical nature of business is a way to stay relevant and up-to-date. A review at the end of the year can be an interesting piece, as can predictions for the year ahead.
The wider context can also be taken into consideration, for example, when the economy is in a downturn, content that speaks to budgeting and saving money will do well. On the other hand, when it is thriving, create content that speaks to this climate.