We’ve got some super interesting little nuggets of information to share with you this week! This roundup is focussing heavily on social media and the developments that we think you should know about. If you missed last week’s roundup then hang your head in shame and go read it here.
Consumers Aren’t Digging Chat Bots
Remember the time we spoke about the introduction of Chat Bots? Well, it’s been some time since we mentioned it, and apparently consumers just aren’t digging ‘em. According to the myClever Agency, 45% of consumers still think that Chat Bots are the best way to get quick responses from a business. However 40% were left unconvinced that Chat Bots would follow through on instructions, leaving them without purchases or bookings via the service app.
The report highlights the importance of developing an effective digital communication link with millennials, given that 42% of 25-34 year olds admit they avoid face-to-face contact with businesses whenever they can. Managing Director of myClever said “Expectations for Chat Bots, and what they could offer consumers as a customer service tool remain high, but clearly this report has highlighted that developers have some way to go to change the perception of the service.” He continues, “The biggest concerns were whether the Chat Bots would be able to understand questions or follow through on instructions, but the main benefit of using Chat Bots is that the tool learns and becomes more efficient the more it is used.” We’ll keep you posted on this one.
Twitter Introduces Longer Tweets
Back in May, Twitter announced that it was going to be introducing longer tweets, and this has just been implemented as of the 19th of September. This is good news for the users struggling to fit their ramblings into 140 characters. You might think that expanding the limit compromises the main selling point of the microblogging platform, however Twitter has only decided to change what actually counts towards the limit. CEO Jack Dorsey stated that he still loves the 140 character SMS style and doesn’t want to “lose that feeling”.
So now, media attachments including GIFS, polls, videos and images will no longer count towards the 140 character limit as well as quoted tweets. Usernames when they’re at the beginning of the replies will now no longer count, so you’ll be less irritated when corresponding with particularly long handles. Dorsey said to the Verge back in may: “This is the most notable change we’ve made in recent times around conversation in particular, and around giving people the full expressiveness of the 140 characters…I’m excited to see even more dialog because of this.”
How Does Colour Influence Consumer Behaviour?
We do love a bit of colour psychology here at Spot Studio, so we’re continuing our fascination by bringing you a list of colours and their corresponding marketing context.
Neutrals – Black and white are the safe bets and are an effective accent. They enhance primary colours when used as an accent and when used exclusively give off a sterile or institutionalised feel.
Brown – This colour denotes natural or traditional values. For example light shades of wood are associated with affordability and darker hued shades correspond with opulence and richness. It’s a casual and relaxing colour, the colour of nature, wood and earth.
Yellow – Did you know it’s the first colour to be seen by the retina? It’s a good focus or attention grabbing colour and a great accent colour when used in moderation. Note: moderation.
Green – This is a relaxing colour with connotations of forest, grass and the outdoors. It’s considered a passive and non stimulating colour.
Blue – This seems to be the go-to colour for a lot of people – an international best seller regardless of the culture. It’s considered the colour of communication. Light blue incites feelings of fantasy whereas the darker hues give off authoritative and powerful vibes. It conjures up feelings of peacefulness and tranquility as well. It’s also our chosen colour. So you know it’s the best. Obviously.
Purple – These are subjective colours. People either love or hate purple. Traditionally it’s associated with loyalty, but others may view it as a spiritual colour.
Red – This is known internationally as the “buying colour”. It can reflect emotions such as anger, but also passion. When used in small amounts it is said to be the best sales conductor, but only in small amounts.
3 New Social Media Developments
We’re into giving you a bundle of bite-sized developments in our weekly roundups. It’s our thing right now. It’s not a phase, mom! Here’s your fill for this week:
Live Session Donations
Facebook is apparently looking to test out a new system that allows users to donate money during livestream sessions. It is said that the new platform will display those donations and the people that made them during the broadcast. Sort of like a public “tip jar”. It has been on Facebook’s radar for a while and they’ve been asking verified users if they’d find a tip jar helpful for a while now. This could be a new kettle of fish when it comes to monetising content.
Pre-Recorded Periscope Streams
Mashable recently noticed a sweet new feature on Periscope’s live streams – in addition to streaming regular video, some users have been able to incorporate pre-recorded video as well as graphics directly into their live stream. It hasn’t been confirmed by Periscope themselves yet but this could be a turning point in the quality of live streams, boosting engagement and overall user experience. Periscope is all about “exploring the world through the eyes of somebody else” and this is feeding out into the other channels like Facebook and Twitter.
Mark Zuckerberg is at it again. The latest addition to his updates is the “Crossposting” feature. It’s a part of Facebook Pages and enables posts to be shared across multiple pages in real time. This feature has been available within Business Manager since spring but now you’re able to do it across the general Facebook page. Their explanation for the development was “A media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.” Fair enough!
Stoptober Campaign Utilisers Facebook to Help Users Quit
Ahh, Stoptober. That old chestnut. Public Health England (PHE) is making a massive push on Facebook for this year’s Stoptober campaign. Stats from Healthy Body show that smoking has dropped to its lowest levels yet, with only 16.9% of the population now smoking. The Stoptober campaign helped 500,000 people quit smoking last year – 20% of those who signed up. That’s an increase from 13.6% 5 years ago.
This campaign this year intends to continue its programme of daily email support and its Stoptober app, but it’ll also be targeting smokers through Facebook, the platform where smokers are “absolutely dominant” according to Sheila Mitchell, PHE’s Marketing Director. They’re going to be paying to push its message on Facebook and will also be utilising messenger bots to communicate with participants. The bots will be used as a support tool to aid smokers with cravings throughout October.
Interview With the Godfather of Marketing
We have a bonus round for you this week! Emil Kristensen at Sleeknote has published an exclusive interview with Tink Taylor, the founder and president of dotmailer, and you don’t want to miss it.
There are 3 major takeaways from their interview:
- 1. Stop worrying about unsubscribers. It is common practice to try to avoid people unsubscribing. Change your mindset and worry about what emails you send out instead.
- 2. The tone of voice in your email should be a part of your brand. However, you can change the tone of voice on special occasions to get attention. Do be careful and make sure you are not upsetting your customers.
- 3. People will use search terms when looking for content that they have previously seen in your subject line. Make sure you ask your SEO team what terms they are using to optimise your site and include them in your subject lines.
There’s a lot more to read between the two so head on over to Sleeknote to see the whole interview.