There are approximately 80 million millennials in the US alone, all of whom grew up alongside the internet and the digital revolution. Marketing to the millennial generation is totally different to those who came before them, and there are two crucial strategies that must be followed in order to win over the millennial audience…
Over 85% of millennials in the US own a smartphone, and in 2015 mobile usage surpassed desktop devices, which makes mobile optimisation an essential step in becoming more millennial-friendly.
There are many ways to optimise your mobile UX, however the most valuable insights include: simplifying forms as this causes slow loading times, and slow sites are more often than not abandoned; simplify the navigation and menu by streamlining the amount of pages on the site – keep only those which get the most views and clicks.
A quick and easy checkout process is the best way to increase your mobile conversion rate. Remember that each step to completion is another chance for the customer to change their mind; make sure to include plenty of useful information – put yourself in your customer’s position, and try to answer all of their questions with relevant information. Additionally, consider adding a FAQ section and customer reviews or testimonials.
90% of young adults are on social media, and according to Eric Qualman, the author of Socialnomics, 93% of buying decisions are influenced by these platforms, which means that a social media presence is mandatory. Attracting visitors to your site through your social media is a great way to increase traffic, which will be much more attainable with the help of a great social media marketing strategy.
Social media is a place for creating relationships, rather than selling directly to the customer – so create relevant, shareable content that establishes trust with your users before trying to make a sale…
To gain millennial customers it is important to be relatable whilst having a site that is simple and quick to understand. This combination is highly successful with this audience, and all it takes is a little creativity to make your brand stand out amongst the others.