Christmas bookings have increased by an impressive 200% in the past 15 years, with 72% of firms throwing a Christmas party (with an average cost of £56.49 per person, in London).
This presents companies with a huge opportunity, but how should you market yourself to make the most of this? There are several simple changes that you can make:
Appropriate imagery – Replace summery images with more cozy, Christmas-related images as this encourages customers to read your content, according to a study that showed that using colourful imagery makes users 80% more likely to read what you’re putting out there.
Perfect copy – Make the best first impression with punchy and concise content. Less is more when it comes to copy, so make sure to communicate your offers in a short and easy-to-read manner – also add a clear call-to-action to help customers navigate the site, making a booking or purchase even easier.
Event related emails – these generate open rates between 25-40% according to Event Bright, which means that sending out email marketing is a powerful way to communicate your seasonal offerings.
Be active on social media – using it to reach out to your existing customers as well as being seen by new and potential customers. Social media has a great record of converting followers into customers, who, as a bonus, may also promote and recommend you through social media.
Add animations – to your site, or in your communications, as this is a preferred medium for selling a story and creating interest.
Video – is another way to capture your audience, and customers feel reassured by video content that shows them that what they have just read on your site is as good as it sounds.
A dedicated Christmas page – is a good way to ensure that customers see the offers that you want to them to look at, whilst also allowing you to have seasonally bespoke SEO that helps spread the word.
Christmas Microsite – for a larger company that has multiple venues with a variety of Christmas offers, consider a Christmas microsite as a way to condense all of your information in one place. This also allows you to better communicate with your customers and to optimise SEO.