How to Improve Global SEO
Global custom is worth pursuing; just under half of the global population (49.1% to be precise) is online. Of the 3.61 billion people that are online, 2.66 billion are non-English speakers, meaning that if your content is only available in English you have essentially excluded the majority of your potential customers.
Geo-targeting is one way to deliver different content based on the location of the visitor. By enabling your website to recognise the IP address of the visitor it becomes possible to change the language, currency, local offers and product range to accommodate their specific needs.
Alternate Search Platforms
When considering the large numbers of people searching online, it seems wise to consider which search engines they use too. Although Google is the most popular, a close second is Baidu from China. It is a good investment of your time to ensure that your content can be discovered by Baidu along with any other search engines that are popular in the areas that you wish to target.
Registering your site with Googles Search Console, Yandex Web Masters, Bing Webmasters, Baidu Webmaster and any other relevant local search engines will help make your site more visible, as will submitting your sites sitemap for indexing as this describes your sites structure and content to each of the search engines.
Global Search Terms
Whilst being visible to search engines across the globe is a step in the right direction, it is vital that you have the correct keywords for each region. Performing some keyword research can be invaluable as you can use the insights to adapt your content and search keywords for the different markets as they tend to vary from country to country.
Being aware of the subtle differences in language and being meticulous with your choice of words will ensure that your brand is correctly portrayed to the global market, and will therefore make for more successful search results and ROI.
Including these simple steps in your SEO strategy will greatly improve your local and global visibility. Even your small brands might find an audience on the far reaches of the globe. If you don’t try, you’ll never find out.