When was the last time that you saw a train carriage devoid of the illuminated faces of those scrolling endlessly through Facebook or Time Out listings? About four years ago? six? Personally I can’t remember.
As smartphones have improved throughout the years we have seen mobile browsing increase at an incredible rate, and it’s only set to grow. So much so that Google have finally taken a stand to improve the user experience of those ‘committing searches’ on their mobiles, actively penalising websites that haven’t made their design responsive.
Just when web developers thought they could breathe a sigh of relief, having made the leap to a scaleable site a few years back because they’re (we’re) super smart, Google have now confirmed that breadcrumbs are to become a regular feature of mobile search results.
So whilst the sun’s out and the birds singing, perhaps it’s time to do a little spring cleaning on the URL structure of your site and make sure that everything’s in order and marked up correctly in order to claw up some mobile search rankings!
