Learning how to measure social media ROI metrics is a tricky business. Compared to other marketing streams such as PPC campaigns, remarketing, or SEO traffic, where you have clear cut indicators of success, measuring social media metrics is a little bit of a grey area. For instance, how do you know, truly, if that Facebook post actually generated a sale? Or whether that retweet actually managed to drive any sign-ups?
According to research from Convince & Convert, only 41% of companies can actually tell whether their social media efforts are achieving anything. Though this isn’t just down to laziness. It’s down to actually how difficult it is. Further research from consulting firm Altimeter uncovered the following key insights into the challenges of measuring social media metrics:
But don’t let that put you off! We’re here to show you that even given the above, measuring your social media ROI and KPIs isn’t impossible. And we’re not just talking about how many followers you have, or how many likes or retweets your posts get, we’re here to talk about bottom lines. Cold hard numbers that really mean something to businesses.
In this guide we cover:
This is likely to be one of the few times, if not the first, that you’ve heard the term Dark Social. A newly emerging phrase in the realms of digital marketing, it’s been causing a helluva lot of head scratching. But with 84% of sharing happening outside of social networks, but 90% of social marketing funds being channelled inside, it’s a phrase you will be hearing more and more. So without further ado, here’s our ultimate guide to Dark Social and how to leverage it for your business…
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