How We Work
Analysing heuristic, analytics, user experience and heatmap data, we delve deep into the reasons why your website is operating as it is, and how we can improve its performance. Focusing on key performance indicators (KPIs), our strictly scientific approach is measured on the most important metrics for your individual business.
Developing a Strategy
Based upon our conversion audit, our team comes together to get an objective perspective on where, how and why you are leaking users, leads and sales. Approaching each individual area in terms of psychology, design, content and functionality, we develop a full picture of how your users use you and, more importantly, how they want to use you.
We split our hypotheses into two categories:
The Big WinsThe ones that we know will create an immediate impact to your bottom line.
The Slow BurnersThe ones that look to increase your conversion rate over a period of time.
With tried and tested tactics in our arsenal, we can assure you of immediate and long term improvements.