eCommerce Design Agency
The mastery of your market must be done online. This means delivering a flawless user experience, concrete technology and inciteful marketing.
Thankfully you’re in the right place.
The Spot Studio eCommerce design team are equipped with all the tips, tricks, tools and technology to ensure that your eCommerce website is ready to take over.
Working from the ground up, we create platforms tailored to your business, your brand and your budget. With specialists in understanding user experience, programmers versed in the latest eCommerce technology and strategists focusing solely boosting your ROI, this is design that sells.
Our eCommerce Design Process
This can be summed up in four words: we work around you. Our approach is to be as flexible as possible to your schedule and your business. The following are simply the elemental steps we will take to produce your eCommerce website.
We want to understand who you are and what you’re looking to do.
Through a series of consultations, we deconstruct your business model, get to grips with your products and understand your market base.
By setting solid business goals we create targets to strive for.
Whether this is increasing your bottom line, generating additional sales, traffic, or more likely all three, we give these goals a number and work to better it.
Perhaps the most important part of your marketing, your brand needs to be instantly recognisable, eye catching and memorable.
Whether branding from scratch, or working with what you have, we make sure your website looks like it’s yours.
Through user session watching and page heatmaps, our behavioural psychologist breaks down how and why your users interact with your website the way they do.
We then turn these theories into practical, sales-driven design.
The front end is one thing, but without a useable back end, your eCommerce site is practically useless.
By pinpointing the right technology to support your business we make it simple to deal with the intricacies of your store.
All of our eCommerce development is done in incremental stages; prioritising the most important functions and preparing a solid foundation for further site development.
With one eye on future design, we make sure you’ll never be left behind.
Good eCommerce Design: The Fundamentals
To get the best out of your eCommerce design, these essential features are an absolute must have. Giving your users the best experience and working to increase your profit margin, we ensure all of our website designs come complete with these functions.
On Page Goals
Every page of your website needs to have a set goal, whether it’s to get users to click through to your products, to make a purchase or to enquire for more information.
By using each design element as a plot point on the user journey, we create stories that sell. Individually written narratives that work to boost your bank and charm your users further down the sales funnel.
Product Page Design
Perhaps the most important part of your eCommerce website, your product page design needs to be en pointe.
More often than not, users will visit this page multiple times before making a purchase as they research your products and competitors. So what you have on show needs to stand out above everyone else. Product images need to look attractive but remain natural, offering the user enough insight into the product so that they can visualise themselves with it.
Importantly these pages need to answer all the questions that a potential buyer might have. About the size, your returns policy, your prices.
The majority of abandoned carts are found on checkout pages, with users having decided to leave your website, perhaps for good. To combat this issue we optimise the checkout process in order to make the user’s life easier.
We do this by:
- Being transparent about costs from the second the user accesses their basket.
- Removing redundant pages and creating a 2-3 page checkout process.
- Leaving registration until after the purchase has been completed.
Poor search functionality is the bane of every eCommerce customer. In order to support your users in finding the right product we use a customised tool called Elastic Search. A fully scaleable and easy to manage search system, this allows us to dig for data from any source, in any format and analyse and display results in real time.
Complete with full analytics capabilities, this not only helps the user, but gives you the scope to understand how your customers are engaging with your site and your products for ongoing improvement.
Read a Case Study
Muc-Off are a manufacturer of specialist bike, motorbike and athletic products. With strong branding and a large stocklist, we were charged with creating an eCommerce website design that could increase average order value and search engine visibility…