eCommerce Marketing Agency
What do your customers want? And how are they going to find it? As an eCommerce marketing agency we unearth the answers to these questions.
And make sure it’s you.
The most important part of any eCommerce marketing strategy is understanding your market base and how they communicate.
With in-house market researchers and analysts, we go through your customer base with a fine toothed comb in order to understand the DNA of your databases. Our marketing experts then create bespoke marketing plans to target each stage of your buying cycle based on key performance indicators (KPIs), set for the next 6-12 months. But set with the flexibility to adapt to the changing market.
Then the games begin. So, do you want to play?
Our eCommerce Marketing Process
By applying the following cyclical framework to all of our clients we ensure that we’re equipping ourselves with the right arsenal to attack your market. Approaching the task with a plan that is flexible to changes in your business, economic shifts and the world of eCommerce marketing.
Our research takes shape in many ways. We look into who your customer base is and create client personas to help us understand how to market to them.
We look into your competition and understand where they are making wins. We look into your business and see where you are making losses. We look at who is influencing the market and we get them on our side.
By setting two specific goals based on acquisition and conversion, we give ourselves an overarching focus for the project.
Substantiating these goals based on current business success and potential growth predictions, we employ KPIs with which we can measure the effectiveness of our activities.
Once we understand the goals and have fully grasped the market, we set about creating an action plan for how we will proceed over the course of the next few months.
Highlighting key focus areas, we break down the tasks that we will perform, who will do them and when they will be carried out.
There are three statuses for all of our eCommerce marketing actions:
- Immediate fixes
- Quick wins
- Long term strategies
Making sure everything is in check before we begin working our magic, our marketing team prioritise our work schedule to ensure you’re getting the most out of us.
Evaluation & Upgrading
Things change. All the time. And because things change that are out of our control, we need to make sure we’re adaptable.
By evaluating our strategy and our results and your market on a monthly basis, we make sure that you’re moving with the times.
Our eCommerce Marketing Services
No two businesses are alike. And so no two eCommerce marketing strategies are alike. We take a different approach with each client, ensuring that your budget is being spent on services that will lead to direct results.
Pay-per-click advertising isn’t as simple as writing 75 characters about your business.
The text needs to be snappy, contain keywords and tantalise your customers. The advert itself needs to lead to a set landing page designed specifically for the keywords. And you need to constantly optimise your campaigns to keep ahead of the competition. We do all this for you.
Every single website needs to be optimised for search engines.
That means yours needs to be too. We do this by ensuring that pages are marked up correctly, media is delivered lightening fast through a content delivery network, and your content strategy is designed to get you into those important search results.
Conversion Rate Optimisation
So you already have the traffic on your website?
But are you getting the most out of it? Through session monitoring and heatmap analysis, we determine precisely where you are losing sales and determine how your online sales process can be improved. We then A/B test all of our theories to ascertain which gives you the best ROI.
With 65% of purchases beginning on smartphones, your customers are researching you when they’re sat bored on the train with nothing else to do.
What’s more, they’re now making purchases whilst they’re sat there too. We make sure your website is not only responsive, but optimised for these mobile conversions.
How To Create An eCommerce Digital Marketing Strategy for 2016
Want to see a bit more behind the scenes of Spot Studio’s eCommerce marketing department? Read our guide to digital marketing for eCommerce to understand how we go about creating a plan for you.