Harrods Court Apartment by Anna Dodonova

The Art of Bespoke
Case Study

The Art of Bespoke is a unique online marketplace for luxury living, offering interiors experts and the finest design brands a co-marketing platform to raise their online profile, publicise their projects and connect with selective homeowners.

As part of their rejuvenation, Spot Studio were brought in to create a responsive, user-driven website as well as bespoke imaging technology to provide their community with the most relevant content.

The Art Of Bespoke Logo

Harrods Court Apartment by Anna Dodonova

THE ART OF BESPOKE

Branding

The Art of Bespoke are purveyors of luxury. Trusted connoisseurs of the finest tastes, and their branding needed to reflect that.

We first began with the diamond, classically the symbol of high class. As AOB are pushing the boundaries with their modern technology, the diamond was augmented, transformed to include the letters A and B; the redefinition of luxury.

The colour palette of green, purple and pink represents the three sections of the website; projects, products and editorial.

The Art of Bespoke are purveyors of luxury. Trusted connoisseurs of the finest tastes, and their branding needed to reflect that.

We first began with the diamond, classically the symbol of high class. As AOB are pushing the boundaries with their modern technology, the diamond was augmented, transformed to include the letters A and B; the redefinition of luxury.

The colour palette of green, purple and pink represents the three sections of the website; projects, products and editorial.

The Art of Bespoke Logo Design

THE ART OF BESPOKE

Website Design

Putting the user in the driving seat, we created a website that is simple to use and attractive to look at.

As each page contains a great deal of information, we wanted to effectively utilise negative space to avoid cluttering the screen, and keep the user’s attention focused where it ought to be. Images take centre stage in order to showcase the stunning photography designers contribute to the site.

Tablet & Mobile Views

Imaging Software

Key to AOB’s business model is to give the user the ability to customise how they view the website, by curating the content most relevant to them. As such, we created a tool that analyses images and recognises common themes, with all relevant information stored on a database. Images, products and editorials are then served to the user based on set preferences and segmentation.

Accompanying this robust system is an advanced search tool that learns user behaviour in order to deliver increasingly better results.

Bespoke Back End

There are two back ends; one for the customer and one for the client. These sections allow for the website user to either update their preferences (in order to curate a more valuable newsfeed), or to upload their own content. Developed to be intuitive, they are user friendly and simple to navigate.

Mayfair Penthouse by Oliver Burn