Hannah Martin
Case Study
With a focus on creating jewellery for men, Hannah Martin create, “decadent, sophisticated treasures, that do not compromise masculinity but luxuriate in it.” Rooted in sculpture, their designs are masculine yet elegant. Concerned about the modern world’s tendency to overproduce and over-consume, these are handcrafted items that are made to last.
Spot Studio were brought in to create a website that could act as a portfolio as well as a sales point for customers, showcasing the sumptuous design of Hannah Martin’s jewellery.
Hannah Martin
Website Design
Having recently completed their branding, the scope for this project was to create a digital extension of their off-line experience. This meant using Hannah Martin’s fonts, logos and colour palettes, and developing a site that channeled their tryst with sophisticated decadence.
With a great deal of existing print materials, we decided to give the website a digital ‘print’ feel. Defined sections separated by breakers, headers and block imagery gave the site the sense of a magazine. Clear, concise, on-page copy creating definitive calls to action.
Hannah Martin
Product Pages
Luxury products such as jewellery don’t sell online as easily as their mid-range counterparts. In order to encourage the sale, or at least an inquiry, we included as much information on each product page as possible.
An extended description explains precisely what the product is, materials are described in full and exact item specifications detailed. Designer notes add an extra level to the narrative, supported by sketches, renders and campaign shoots.
Product images were delivered in the highest possible quality, with the option for closer inspection on-hover. Supporting videos of the product being worn were also included, designed to load seamlessly on the page.
